Month: January 2026

For more than 20 years I have been printing give-away postcards, and if you ever ordered a poster from me you will have received one of them. In the past, they were usually based on vintage movie posters and they showed either the entire poster or sometime I used a partial image and played with it.

It got a little bored with this and decided I had to do something completely unique and use my own designs. Here’s the first set of new postcards, fresh from the printer:

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At the end of World War II, American soldiers not only brought chocolate, cigarettes, and blue jeans to Germany, they also introduced Hillbilly Music and the cowboy dress code to the German people.

Reknown Hillbilly artists like Bill Haley gained immense popularity. There was a lot of blues, and a lot to yodel away, so songs like Haley’s 1948 single YODEL YOUR BLUES AWAY (which can be heard HERE) became a major hit with German audiences. The artists Western outfit created the first wave of Western fashion in Germany, more than three decades before John Travolta‘s URBAN COWBOY.

Just like the Travolta movie in the 1980s, the hillbilly fashion of the late 40s created a vast demand for authentic Western boots, so in 1949 the Rockin’ H Boot Company was founded in Berlin. In the few years of its existence, Rockin‘ H produced some of the finest handmade Western boots in Europe.

Here’s a vintage newspaper ad from the early 1950s:

Unfortunately, the Western trend did not last. Bill Haley moved on to become a moderately successful Rock ‘n‘ Roll singer, and the hillbilly fashion trend vanished almost as fast as it had started. No exact details are known, but it is believed that Rockin‘ H Boots closed their doors sometime in the late 1950s.

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Very few people know about this, but the original Postercowboy had his own comic book series once, aptly titled THE MYSTERIOUS POWERCOWBOY. This was an English language publication, produced and printed in Berlin, Germany by the Postercowboy’s own Rockin’ H Production firm.
The target group was mainly Allied soldiers stationed in Germany.

Unfortunately, the series was not a big success at the time, and the surviving copies are so rare, you will not find them listed in any of the big comic book price guides.

From the Rockin’ H Archives, here’s the cover of the very first issue from 1948:

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