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The Rockin’ H Boot Company may well be the world’s smallest cowboy boot factory (official production run in 2024 was one pair) BUT we now have an ‘official’ custom made enamel sign. Take that, Lucchese!

This is a traditional, slightly curved enamel sign. In the old days, these metal signs were an advertising staple for big brands and small businesses alike. Until the 1970s, these signs were handpainted, so no two copies were exactly identical. Today, they are silkscreened, but the materials used and the production process has not really changed over the last hundreds years.

This sign was made by Ernst Schmitt in Germany whose company has been in the enamel business for more than 100 years. Needless to say, I am EXTREMELY pleased with the result. Thanks again to owner Markus Schmitt and the nice lady who answers his phone for working with me on this project. It has been a pleasure to do business with you.

Rockin’ H Boots may be a small firm so far, but let’s not forget: Bill Gates also started in a garage…

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Always a good approach when framing movie poster is to keep it simple. It does not get much simpler than the two frames shown here. First one is an original direct-to-video German A1 poster for Stephen King’s IT, in a very basic black aluminium frame:

KILLER KLOWNS FROM OUTER SPACE was also direct-to-video in Germany, here’s the A1 poster in the same frame, this time in silver:

From what I hear, certain video posters are actually collectible these days and fetch high prices, some of them apparently sell for several hundred Euros. As of this writing, these two are still very affordable, in both cases the frame is considerably more expensive than the poster. I still love them.

What we see here: This is the Nielsen Classic frame. It comes in many colors and many different sizes. Their A1 size frame fits perfectly for almost every modern German 23×33 in movie poster. (Sometime in the 1960s, printers started to cut the posters to the exact standard size, or at least very close to it. Before that, posters were trimmed by hand, so older German movie posters often differ in size by a half inch or more. For many of those posters, a custom framed is required as they are often slightly bigger than A1.

What I like about this frame: Simple yet elegant, high quality, easily available, very affordable.

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Here’s another personal favorite, the French Mini Poster for JAZZ ON A SUMMER’S DAY from 1960, in a retro style Art Nouveau frame:

What we see here: A handmade wood frame with a hand-applied black shellac surface and a hand-tooled real silver inner border and a narrow black matting. This frame was made about 20 years ago, by the exact same artisan standards and technics they would have applied a hundred years ago.

What I like about this frame: What’s NOT to like about this one?

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Currrently waiting for master bootmaker Korbinian Ludwig Hess to get the work done on another pair of cowboy boots.

And with spring vastly approaching, it might also be time for some spring cleaning. Of course I haven’t started (and I don’t think I’m anywhere close yet), but the thought alone makes me feel like my old cowboy hero Gene Autry:

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Today I want to tell you about a rather elusive and almost forgotten sub-genre of the classic Hollywood western: Films about movie poster dealers.

Perhaps the earliest appearance of a movie poster dealer on the big screen was William S. Hart in THE POSTER MAN from 1917. The poster depicts a key scene in the movie, where the hero has just learned that he has (once again) lost out on aquiring a major collection. And don‘t we all know how that feels.

Buck Jones brought several lighter episodes from the everyday life of a movie poster dealer to the silver screen in the pre-code western RIDIN‘ FOR POSTERS (1932):

In the following year, Tim McCoy taught this fellow posters dealers the meaning of the word ‚respect‘ in POSTER MEN (1933):

And one final example, Gary Cooper won both the big collection and the girl in THE POSTERMAN (1937). Here’s the rare Style B Onesheet:

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Over the last 50 years or so, the movie poster hobby has developed from a tiny collector’s niche almost exclusively populated by nerds and geeks to a playground for corporations and million dollar sellers, with regular auctions that gross $2 million and more.

Despite my 30 years as movie poster dealer and ten more years as a collector, I’m still a fairly ‘small fish’ in this big business pont. With that in mind, I’m actually surprised that it is still possible for someone like me to ‘break new ground’ so to speak. Which brings to the point of today’s post: The collection of more than 80 cinema related exhibition posters I recently added to the website.

For all I know, this is the first time a large selection cinema exhibition posters like this has been offered for sale. Below are three of my personal favorites from this lot. The rest can be seen in my CATALOG.

#1 BERT STERN MARILYN MONROE

From what I heard, Marilyn Monroe looked through all the photos Bert Stern shot of her and used a marker pen to cross out those she did not want published. The Stern originals sell for big money at auctions and art gallery these days, but the 1993 Hamburg exhibition poster is a rather affordable alternative:

#2 AUDREY HEPBURN BY BOB WILLOUGHBY

Audrey Hepburn wearing a Stetson Open Road cowboy hat. What more can I say?

#3 JOE DALLESANDRO SUPERSTAR

When I started out as an international movie poster dealer, among my bestsellers were the German posters for Andy Warhol films, first of all TRASH and FLESH. I think the German distributor had high expectations for these films, so large quantities of posters were printed. Needless to say, large quantities of posters survived and I would easily find them at film fairs for very little money. Sometime, I even picked them from the dollar bins. That was years before the internet, of course.

Looking back, it seems the Warhol posters alone paid for more than extended vacation in the US…

Another photo from this session was used for the German Style B poster that you can see HERE.

Hard to say why, but I personally like the exhibition poster a lot better:

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Here’s another perfectly ‘classic’ approach to framing a vintage movie poster, an original release German 23×33 in A1 poster for ROCKY from 1978:

What we see here: A simple yet elegant wood frame with a white spacer and a white backing board. The poster has been fixed to the backing in the corners only, making it ‘float’ in the frame.

What I like about this frame: Movie posters were originally displayed in show cases outside the cinema. This type of frame mimics a cinema display, and in my book it does not get more classic than this.
Also, back in the days, movie posters were sent out folded, and this type of frame also emphasizes on the simply fact that the folds are a characteristic, not a defect. I love it.

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For the Postercowboy (or any other vintage movie poster dealer), this is a rhetorical question, of course. By design, movie posters are meant to be displayed, and, quite obviously, the best way is to have it properly framed.

Every now and then, clients send me photos of posters they have bought from me in their custom made frames. I absolutely LOVE to see my posters in their new home, so please keep these photos coming!
A few weeks ago, I received two messages, both frames were ‚state of the art‘ in my book, so I asked the senders for their permission to publish them in this blog.

Here‘s the first one: SUNSET BOULEVARD original release German double-panel (1950), app. 33×46 in, folded:

What we see here: An elegant black wood frame, double-matted, with a thin red line in the outer matting and museum style glass.

What I like about this frame: The black border perfectly mirrors the dark mood of this Film Noir masterpiece, while the thin red border line picks up the red color from the film strip. This is clearly a ‚cost no object‘ frame, it perfectly matches the poster and appears to be extremely well made. The final result is absolutely stunning. I love it.

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Another recent discovery in the Rockin’ H Archives is a vintage store display. This was a cardboard display, it was originally printed in 1981 and intended as in-store advertising in cowboy boot and western stores that carried the Rockin’ H brand:

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From the Rockin’ H Archives: Sometime in the early 1950s, even a Republic Studios serial based on the Postercowboy character was planned. Apparently, Tom Tyler was supposed to play the lead role.

A movie poster for the entire serial was commissioned, but eventually the project fell through and no posters were ever printed. All that survived is the preliminary design shown below.

This looks like it was loosely based on the US Onesheet for THE ADVENTURES OF CAPTAIN MARVEL, another Republic Serial from 1941, that also starred Tom Tyler. It actually copies the title and cast of the first CAPTAIN MARVEL chapter. If the project had been realized, this part would have been corrected of course.

I find it quite interesting to see that whoever designed this poster actually stayed so close to the comic book covers, including the desert scenery with the rocks and the rising (or maybe setting) sun in the back.

The artist also managed to capture the dark and gloomy atmosphere of the comic books:

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